NaturLoop is a Swiss-based company specializing in working with coconut fibers and driving sustainable development through research and the development of innovative materials.

My engagement on this project involved creative and art direction focused on the product, allowing me to contribute to the overall design strategy for the website.

Additionally, I was part of a dynamic two-person team together with Marko Đurđević, where I actively contributed to both quantitative and qualitative user research. The insights we gathered formed the foundation for crafting engaging user interfaces and experiences. This knowledge seamlessly transitioned into the design phase, including the creation of their new website.