04
Creative Direction
Art Direction
Visual Identity
Client: Casa Artigiano
Year: 2023
Casa Artigiano is the architects and interior designers trusted partner to execute their design visions, from bespoke Millwork to Architectural Carpentry and Furniture.
The essence of Casa Artigiano’s visual identity lies in the seamless fusion of luxury and minimalism. To begin the process, research is conducted to understand Casa Artigiano’s core values, mission, and target audience.
This knowledge serves as the foundation for developing a comprehensive creative direction that aligns with the company’s ethos. The goal is to strike a delicate balance between opulence and simplicity, ensuring that the visual identity resonates with both designers and clients.
I undertook the role of creative director and art director, and I also collaborated with Dusan Prentović, the project’s lead designer, in the implementation of the visual identity.
The essence of Casa Artigiano’s visual identity lies in the seamless fusion of luxury and minimalism. To begin the process, research is conducted to understand Casa Artigiano’s core values, mission, and target audience.
This knowledge serves as the foundation for developing a comprehensive creative direction that aligns with the company’s ethos. The goal is to strike a delicate balance between opulence and simplicity, ensuring that the visual identity resonates with both designers and clients.
I undertook the role of creative director and art director, and I also collaborated with Dusan Prentović, the project’s lead designer, in the implementation of the visual identity.
NEXT PROJECT
OSTERUS
ui/ux, app reskin, web design,
creative direction, art direction, animation
creative direction, art direction, animation