Herobreeder is the start-up company on a mission to help responsible dog breeders manage their day-to-day tasks with care while also offering a place for learning and inspiration.

Immersive journey began with in-depth user experience research, delving into the distinct needs and pain points of dog breeders. This groundwork laid the foundation for crafting an intuitive and user-centric app interface that would redefine their daily operations.

My role extended beyond design, into creative direction and brand strategy. Also, I animated the app and web teaser video as well as Herobreeder logo animation.

I also played a role in shaping the web UI/UX and web design alongside Marko Đurđević, while also providing art direction to ensure a seamless alignment with the brand.